As a commercial, financial and logistics hub, Kenya is the beating heart for international trade if you want to develop your business in the East African marketplace. With over 260 million people and a steady growth in many sectors it is a region with lots of potential.

A Growing economy

肯尼亚首都内罗毕有超过5个,000 NGOs that operate in the region, 这个城市提供了大量的机会. Moreover, 肯尼亚的经济是由城市化推动的, structural reforms, investments in infrastructure, 消费者服务的可持续发展, and the integration in the intergovernmental East Africa Community. Nevertheless, the country still faces a number of challenges that weigh on this progress, such as fraud, corruption and a high crime rate.

Opportunities for Swedish companies

Kenya offers many opportunities for Swedish companies in a myriad of sectors, such as energy, ICT, telecommunication and infrastructure. The growing middle class in the country also increases the demand for consumer goods. 肯尼亚是日博备用网站在东非的重要伙伴. More than 50 Swedish companies have an office in Nairobi where they run their business activity for both Kenya and other countries in the region.

How we can help

Swedish companies that want to expand to Kenya can count on the network and advice of our Nairobi office. It was established in 2007 and is also responsible for several neighbouring markets, including 埃塞俄比亚、卢旺达、坦桑尼亚、乌干达和刚果民主共和国. 内罗毕也是我们在非洲日博备用网站的中心办事处, and there is a close collaboration with our offices in Johannesburg and Casablanca.

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Madeleine Fries Martinelle

Trade Commissioner Kenya
What are the main advantages for expansion in Kenya and East Africa?

肯尼亚拥有运转良好的日博备用网站经济和新闻自由, 健全的民主进程和强大的公民社会. The country is developing quickly, with an enthusiastic and fast-growing middle class that is curious about European goods. 英语是教育中的主导语言, politics and business, and despite the long distance to Europe, cultural differences are smaller than you might think at first glance.

Companies that offer cost-effective solutions should see East Africa as a growth opportunity. Goods and services that help local businesses to increase their efficiency have great potential to gain a significant market share. 在基础设施方面也有很大的投资需求, healthcare, 在各种由援助资助的项目中, development banks and donor organisations.

What are the risks and challenges companies may face in Kenya and East Africa?

Working in developing markets always implies a certain level of risk. Safety can be an issue in Kenya, since bad road conditions, crime, and even terrorism create a potential danger. 在遵从性方面也存在重大挑战, such as corruption, fraud and difficulties in gaining access to information on ownership, accounting and processes. Payments are not always in line with Western European expectations, 有时东非合作伙伴迟交或根本不交. To manage these risks, strong local partners and close control on local operations are necessary.

Are there any cultural aspects to consider?

Market presence is important, since strong business relationships are mostly created through personal contact and physical meetings. A strong commitment, dedication to the market, and trust in partners is highly appreciated. Expressing your trust is seen as a validation of your partners’ services, reliability and support in case of problems.